The next brand is one of the most commonly mispronounced one in the US, and it always hurts my ears. Matthew Stuart and Alana Kakoyiannis. The right way to say 15 brand names you're mispronouncing all the time . It might. Do you know how to correctly pronounce luxury fashion brands? The company became really big when they manufactured World War two uniforms for the German military. 35. It’s called Poor-she. According Daniel M. Oppenheimer, a psychology professor at UCLA Anderson School of Management, harder-to-pronounce names made people less likely to purchase stocks , and politicians with difficult names had more trouble in polls. 2015-04-09T13:38:00Z The letter F. An envelope. Ferdinand Porsche was the founder. Can having a difficult-to-pronounce brand name actually put a company at a disadvantage? Hugo Boss (hoo-go Boss) The brand is actually German and was founded by its namesake, Hugo Boss. Bomoda, a Chinese luxury fashion newsletter and e-commerce site (think DailyCandy for Beijing) recently put out a video teaching its users the correct way to pronounce luxury brand names.. It can often be a blunder in itself mispronouncing something you want to be so sure of. How To Pronounce Luxury Brands pronunciation of luxury brands How To Pronounce Luxury Brand pronunciation of luxury brand how to say luxury brands how to pronounce ysl how to pronounce …