It has been accepted for inclusion in this collection by an authorized administrator. As Director of Analytics for the Obama 2008 campaign, my job was to use data to help the campaign make better decisions. Back in 2007, when Obama was running for the nomination and trailing by double digits in the polls, that’s pretty much all we had. Campaign Issues and Candidate Positions. Brand Obama: How Barack Obama Revolutionized Political Campaign Marketing in the 2008 Presidential Election Abigail MIchaelsen Claremont McKenna College This Open Access Senior Thesis is brought to you by Scholarship@Claremont. American designer Shepard Fairey's Obama Poster has been awarded the Brit Insurance Design of the Year award at the ... not from a marketing campaign, ... wins Design of the Year 2008 . Take a relatively unknown man. Younger than all of his opponents. By Soumitra Dutta and Matthew Fraser Nov. 19, 2008, at 12:20 p.m. More. Obama and McCain disagreed on a wide range of issues. Nov. 4, 2008, will go down in history as the biggest day ever in the history of marketing. ... the Obama campaign used not … Below, find out why Barack Obama’s use of social media in the 2008 presidential election is one of her favorite marketing moments. BY IRFON WATKINS - In 2008, Obama spent an unprecedented 10% of his paid media budget on digital advertising. That equated to $8 million, … The logo, credited to Sol Sender of Sender LLC was supplemented with typography by John Slabyk and Scott Thomas. The Experiment. Barack Obama and the Facebook Election ... 2008. The Marketing Lesson From The Obama Campaign: Ask the Right Questions, Don't Just Amass Data David Cooperstein Former Contributor Opinions … Gotham is widely known as the “Obama typeface”, but it was a beefed up and clipped Requiem that accompanied the iconic ‘O’ logo for most of the 2008 campaign. We started with just one simple experiment back in December of 2007. The issues that received substantial attention during the campaign included the following: National security and foreign affairs issues: The Iraq war headed the list in this area (Gordon 2008). McCain supported the initial decision to attack Iraq.