Everything we viewed in this movie was from her vantage and from her perspective. An Interview with the Director of 'Personal Shopper' Olivier Assayas talks Kristen Stewart, séances and being obsessed with the supernatural world as a child. In her delusional state she imagines the ghosts. At the end, Personal Shopper is not scary, it’s not mysterious, it’s not adventurous, it’s not thrilling, and it’s not dramatic. by Hannah Ewens And oh, by the way, she is the least credible narrator the world has ever seen in this theory. This one is explained by simply reading the title. Personal Shopper Theory 1 – Maureen is Insane\Traumatized. Personal shopper has very ambiguous and confusing ending. Ending Explained (Spoiler Alert!)