In January 2019, this severe weather event brought sub-zero temperatures to much of the United States. The classic crisis response is that Nike must acknowledge the problem, own the situation, apologize for the problem, discuss the solution, and act with urgency in resolving the problem. What sets great brands apart from the rest is the way they manage crisis. Some observers believe the company's problems start at the top, with CEO Oscar Munoz. Rounding out my top three crisis events of 2019 is a weather event which had a massive geographic scale. I think a few more companies may proactively prepare in 2019, but few will actually have stress-tested their protocols and processes, leaving them incredibly vulnerable. US Economic Crisis, Its History, and Warning Signs Protect Yourself from the Next One. Skip to main content. Customer service scandals have become a common occurrence for United Airlines in recent years. ... Fri 14 Jun 2019 09.36 EDT Last modified on Fri 14 Jun 2019 09.49 EDT. After all, what good is a crisis plan if … The China-US trade war could derail the world economy but central banks lack tools to fight any crisis. No brand wishes to experience crisis and yet unexpected events, reactions or consequences do happen. With the 2020 elections set to raise the need for crisis PR, crisis ... Getting Ahead of a Crisis Before it Happens. 2019-06 ... but unfortunately this is often a part of running a company. ... Modern U.S. economic history predicts the next crisis will occur between 2019 and 2021. Nike’s off-kilter claim of an ‘isolated incident’ made it appear that the company was not taking full ownership of the situation. That doesn't tell you where it will come from, what the result will be, and how to defend yourself. Let's see how KFC, Nike and Victoria's Secret managed crisis in 2018! The Polar Vortex that impacted the Northeast and Midwestern United States had a substantial regional impact. Two-thirds of CCOs and CMOs are unprepared to deal with a societal crisis, recent research shows.